Commercialization

The process by which a new product or service is introduced into the general market. Commercialization is broken into phases, from the initial introduction of the product through its mass production and adoption. It takes into account the production, distribution, marketing, sales and customer support required to achieve commercial success. As a strategy, commercialization requires that a business develop a marketing plan, determine how the product will be supplied to the market and anticipate barriers to success.

The process of commercialization is likened to a funnel. At the widest part are the many ideas that a company might have for launching a product. As the funnel narrows, the company weeds out ideas based on logistics and costs, consumer and economic trends, and feasibility. Commercialization is part of a larger feedback loop for a product, as the ultimate introduction of the product into the market may require adjustments to the process.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Commercialization — is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising,… …   Wikipedia

  • commercialization — n. the act or process of making something commercial in character. See {commercialize}. [Also spelled {commercialisation}.] Syn: . [WordNet 1.5] …   The Collaborative International Dictionary of English

  • commercialization — 1889, from COMMERCIALIZE (Cf. commercialize) + ATION (Cf. ation) …   Etymology dictionary

  • commercialization — (Amer.) n. process of commercializing, act of making commercial (also commercialisation)com·mer·cial·i·za·tion || kə‚mɜːʃəlaɪ zeɪʃn …   English contemporary dictionary

  • commercialization — commercialize com‧mer‧cial‧ize [kəˈmɜːʆəlaɪz ǁ ɜːr ] also commercialise verb [transitive] 1. COMMERCE to make something available to buyers for the first time: • He doesn t see any rush to commercialize the Sunpower technology for household use …   Financial and business terms

  • commercialization — noun the act of commercializing something; involving something in commerce (Freq. 1) my father considered the commercialization of Christmas to be a sacrilege the government tried to accelerate the commercialization of this development both… …   Useful english dictionary

  • commercialization — commercialize (also commercialise) ► VERB ▪ manage or exploit in a way designed to make a profit. DERIVATIVES commercialization noun …   English terms dictionary

  • commercialization — noun see commercialize …   New Collegiate Dictionary

  • commercialization — See commercialize. * * * …   Universalium

  • commercialization — noun the act of commercializing See Also: commercialize …   Wiktionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.